I was looking at the change.org website yesterday at the page describing how to start an online petition. My mind wandered (as it often does) and I found myself thinking of something from one of the Harry Potter books. I think it was the fourth book where Hermione decides to take a stand for house-elf rights and creates the "Society for the Promotion of Elfish Welfare" or SPEW. Which is an awful acronym but it would certainly get people's attention. So now I'm trying to think of a phrase about B12 deficiency that would make a similarly distinct impression. But I'm drawing a blank.
Or maybe a BLAND (B12 Lovers Against Negligent Deaths).
I was kind of thinking that if we came up with something with punch we could put it on bracelets or t-shirts or something. I think this falls in line with the breast cancer "I <3 Boobies" campaign because it's a bit of a silly slogan but it catches people's attention. I think people wear those bracelets more because they are funny than to actually promote breast cancer awareness but it still gets the message across. We need something with a wide appeal like that. Any ideas?